Act Sports joins ‘Samen Circulair’ partnership

Kruisem, 24 January 2024 – By 2025, Friesland wants to be Europe’s most circular region – a widely supported ambition in the province in the north of the Netherlands. The initiative comes from the network organization Samen Circulair, which chooses sports as the stage to deliver their message. High ambitions in circularity and sports, that’s a combination Act Sports gladly supports. One of the dreams: get sc Heerenveen to play football on a pitch made from recycled pitches. 

Samen Circulair press photo

Partners in circularity

One of the founding partners of Samen Circulair is Act Sports, the sports brand of Beaulieu International Group. “As an industrial group, we want to maximally reduce our environmental footprint by 2030”, clarifies Friso van den Berg, Commercial Director at Act Sports. “That includes reducing our greenhouse gas emissions by 42% compared to 2021, and aiming for at least 50% of recycled or renewable materials in our product solutions. No wonder we fully endorse the ambitious objectives defined by Samen Circulair.”  


Sports connect

Besides being an ambassador of circular solutions, Act Sports is mainly known for its innovative sports turf systems for sports like hockey, rugby, padel and … football. Friso van den Berg: “We commercialize over 60 different sports turf systems for football, many of which have been certified by FIFA. In other words, we set the bar high for ourselves, and we can already look back on over 250 FIFA-certified projects worldwide. In the long run, however, we’d love to add a missing piece to the puzzle: a system that’s entirely made from recycled football pitches. It would be a great success if one day we could let Dutch top league club sc Heerenveen play on such a pitch within Samen Circulair.” 


Act Sports – Performance sports turf systems for football, hockey, rugby, tennis & padel

 Part of Belgian family-owned Beaulieu International Group (B.I.G.), Act Sports offers a wide range of synthetic turf solutions for sports.  

Designed for player performance, our products ensure consistency across all weather types, long lifetime, and predictable maintenance cost. Millions of players enjoy our solutions every day, while playing our sports fields and courts installed throughout Europe.  

Thanks to our vertical integration, all sports solutions are designed and manufactured inhouse in our production plants in Spain, Belgium and USA. True to our roots as a family business, employees, innovation and sustainability are at the heart of our activities. B.I.G. has the ambition to operate fully carbon neutral in 2030, a commitment that Act Sports integrates in its approach to the sports market.  

Our drive for innovation and relentless customer focus help us deliver quality standards and service levels unmatched in the industry. While our FIFA, World Rugby (Preferred) and FIH (Preferred) Producer status underpins the premium quality and excellent playing experience of our sports solutions.


About Beaulieu International Group (B.I.G.)

As a global family business, we develop and co-create – in an innovative, entrepreneurial and sustainable way - flooring and material solutions to enhance the quality of living and working for every generation. Headquartered in Belgium, B.I.G. employs over 4.900 people worldwide in 19 countries throughout Eurasia, America and Oceania and serves customers in 150 countries. In 2022, B.I.G. reported sales of €2,4 billion. At B.I.G., we work purposefully to build a sustainable future. Our sense of entrepreneurship and our ambition enable us to continue to grow together with our employees, customers, suppliers, shareholders and the society in which we operate. 

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